Exactly a week ago I was sitting in a beautifully decorated room, high above Barangaroo, listening to amazing women killing it in tech. The numbers being generated by their digital businesses were phenomenal. The stories of perseverance in the sector were inspiring, and their unpretentious approach to lifting the tech sisterhood was empowering. Meeting these ladies face to face was like a dream come true.
I felt welcome amongst these high powered change-makers even after grappling with "OMG - what do you wear to a Vogue event"! It turns out these women embrace you however you are, and I needn't have worried. They are in it for the brains, the inspiration and the encouragement. Of course, there is a business need here too. As one panelist put it, 'who better to work on your female-based business, than other women'. Let's face it - we make up 50% of the population, and with rising income bases, a good portion of today's market.
Vogue, Westpac and HP created a space that day that has sent ripples across individuals, organisations and sectors that they should be incredibly proud of. They've left us all demanding more - and more of ourselves. One element that I did commend on the day was the pledge to do more in our own businesses, communities and regions to empower women in tech. I pledged I would do just that in Jabiru, and a week later I'm pleased to have actioned something small.
Indigital will start running Code Club in Jabiru for kids and adults. We will start off small, with the hot core of people who want to learn how to make Jabiru bigger than it is. If anyone can convince a community that they can make it in the global digital economy, it's us. We do it every day, connecting all around the world to shape global agendas, create new digital products and tap into the latest in technology trends. All from the tiny town of Jabiru in the back of the Northern Territory.
We encourage other businesses and organisations to find ways to include women in tech. There are heaps of us out there as Vogue was so elegantly able to showcase. If you need coding done - find a woman coder. If you need an eCommerce partner - find a woman digital finance specialist. The opportunities to engage women in tech are endless.
For the record, our coder is a woman and our team are 75% female.
If you want to check out some media we were involved in following the event please link here.